Fantasy throws logic out the window.
Fantasy – comparing an imaginary future to a set in stone past – will always make the past lose. And to make matters worse, we don’t compare it to the actual past, but to the past we remember, which is always filtered. Incidentally, this is one reason I try to log my days – so I can remember what actually happened, and how I felt about it then.
As an example: In my work, I talk to a lot of people who are either having an affair, had an affair or whose partner is having an affair. I’m not saying everyone does it, but I am saying that it is a lot more common than you think it is. And every single time, it is about the future – people build an idealized future in their head, and then become emotionally invested in it. And when they do, they are willing to chuck their current reality and trade it for this alternative future.
The dream of an alternative future is intoxicating. If you can tap into that – if you can get people to imagine a future that is strikingly different than their present – you can get them to change their current behavior. People who are good at seduction know this. Great salespeople know this. Great activists do, too.
If you want people to change, you have to get them to develop nostalgia for an alternative future.